Launching New Qualities that will help you Find Deeper Connections

Simply over time for Valentine’s Day, we’re debuting exciting new product features created to emphasize your indiv >and a sneak peek at our fresh look

At OkCupid, we’re focused on assisting our people link on a much deeper degree — whether they’re looking for somebody not used to hang out with or “the one.” Today we’re announcing two brand brand new, major item features which will do just that. You’ll notice each of these within the software, and we’re excited to know that which you think. Plus, next thirty days we’ll roll down a fresh, illustration-driven look — and we’re providing you with a sneak peek at this time.

NEW 2017 Questions & Categories:</p>

Our iconic questions have now been a main an element of the OkCupid experience since the start. The better we understand you and can match you with people you’ll really click with with every question you answer. Our concerns allow you to even express yourself learn yourself, and share your viewpoint regarding the things you worry most about.

2017 brings a bunch of topics we realize you’re exceedingly passionate about — topics that, just a few years back, we never ever might have thought could be so appropriate today.

You’ll see a brand-new group of concerns that address topical issues, in order to concentrate in from the things — whether politics or sex — which can be most critical for your requirements. We’ll upgrade this brand new concern category every year. The first 2017 bride agency launch includes 50 of-the-moment concerns, addressing sets from ghosting to Trump, from environment switch to student financial obligation — the items you wish to understand a person’s stance on before you meet them.

brand brand NEW DoubleTake Mobile Phone Matching:

We’ve all had a night out together with an individual who seemed really precious on the web, but then there was clearly absolutely nothing to speak about when you came across in person. You miss out on who that person really is and what you may, or may not, have in common when you fly past a selfie.

We realize you’re more substance than simply selfie, therefore OkCupid’s brand new DoubleTake function offers a much deeper have a look at each member’s individuality straight away. DoubleTake shows more photos and features each person’s personality and profile in just a matching interface that is mobile. The DoubleTake that is new helps your individuality — whether this means showcasing a love for politics, art alcohol, dogs, the outside, or art — in order to relate solely to individuals you’ll actually click with in actual life.

“With DoubleTake, we reveal many others areas of a person — we’re showing the thing that makes individuals tick making sure that you’ll have actually better dates and better relationships. OkCupid has long been spot for interesting individuals who would you like to link predicated on something more than simply appears, because everybody has an account. In place of helping people accelerate, our DoubleTake function slows them down — so they can appreciate each individuality that is other’s” said OkCupid CEO Elie Seidman.

The launch that is beta of demonstrated that slowing the feeling results in better connections — and much more of them, too. Since DoubleTake’s beta launch, shared matches regarding the application have actually tripled.

Previewing OkCupid’s Brand New Look:

This March, we’ll debut a new look that is new enjoyable, lively pictures by Jay Daniel Wright, a talented musician located in Berlin whose work can be seen within The ny occasions, Die Ziet, and Bloomberg Businessweek. Other important components regarding the design includes typography that is new a bolder, cleaner aesthetic.

“OkCupid greets a community that is vibrant of, revolutionary individuals,” Seidman explained. “We desired our brand new design to mirror that, and in addition represent the individuality of OkCupid, too.”

It’s you — our people — who make OkCupid the interesting, inviting, artsy, nerdy, chill, cultured, foodie, outdoorsy, passionate, zen, quirky destination that it’s. Thank you for contributing to the vibrancy of this community that is okCupid.